Research note: Understanding the short-term effect of differential park pricing policy

Authors: Chris A.B. Zajchowski, Rebecca Honsinger, Katherine Lee, Chelsea Pennick

Management Implications

Differential pricing policies may realize legislated goals (i.e., prioritizing resident access and revenue generation), however, may also impact overall demand, undermining revenue optimization and product utilization. Natural areas vary in their appeal, visitor demographics, and competitive alternatives, making it essential to understand demand elasticity through economic modeling of visitation prior to policy generation and implementation. Specific to Idaho, caution is warranted in extending nonresident fee increases to other parks or assets within the State.

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